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tomaszweber.com

Marketing Operations and AI Consultant

About me

I wanted to give my team one day off a week.

Today I help others do the same.

Tomasz Weber, Marketing Operations and AI consultant

For years I ran marketing departments. We did what marketing should do: support sales and build brand awareness and preference. But one of my biggest challenges was something you never see in reports: running the department from the inside. Too many things took far too long.

Back then, automation was hard. The IT systems would not allow it. Neither would the tools we used. And every change took a great deal of work, learning and retraining people in a new way of working. Even so, I managed to make changes that made sense: ones that cut the time lost on routine and on activities that built neither the brand nor sales.

My private goal was always the same. To organise and automate the work so well that I could give my people one day off. A day to get a little bored, look for inspiration, step away from their desk and their own patch, and then bring back something that would set us apart as a company, a brand and a team.

Today I do this far better. I have the tools, the knowledge and the experience. I also know what to avoid and what is best left undone.

‘I use this knowledge in my work with AI: I teach teams to organise and automate their everyday work, taking the dull, repetitive tasks off their plate.

Usually with the tools the company already has, without adding anything new, and often by taking something away.’

My path

From the start I was drawn to three things: digital, communication and genuinely making things work better. On top of that, I am obsessed with sorting and organising. I like things to have their place and work to flow without needless stops. I used to do it with spreadsheets, procedures and sheer persistence. Today I can do it with tools that finally make it possible.

I deliberately worked my way up from the smallest steps to senior roles. I wanted to understand where the real challenges were, not just how good everything looked on a slide for the board. That is why I know how long a report really takes, where information gets lost and why a great plan falls apart against a team’s daily routine.

Content and communication have always been close to my heart: talking about what really matters and sensing where trends are heading before they become obvious. The same curiosity led me to AI. Not as a fad, but as a tool that finally lets me do what I had been fighting for over the years: give people more time to think and less time spent retyping.

5 steps

How I work

  1. 1

    Conversation

    30 minutes on what is slowing you down.

  2. 2

    Analysis

    How you work and what you already use.

  3. 3

    Learning

    A workshop, shared rules, one way of working.

  4. 4

    Improvement

    Connected tools, automations, apps.

  5. 5

    Growth

    Ongoing support, next steps, more teams.

‘Small projects I handle myself, large ones I lead with a team of experts.

But you always deal with one person, and I am responsible for the whole.’

Experience

  1. BuildDesk

    I started with simple things, and my first big school of digital was BuildDesk: I brought one of the first SaaS platforms and one of the first pay-per-use solutions in construction to the Polish market. From scratch, in a market that did not yet know it needed anything of the kind.

  2. ROCKWOOL

    Then I returned to construction on a bigger scale. Over eleven years at ROCKWOOL I went from digital and PR to heading the marketing communications and PR department for Central and Eastern Europe. I introduced digitalisation where the industry had not yet seen it: apps and the first email and process automations in our work with distributors and contractors. Together with the company, I received the Golden Arrow award for the Rock Town gamification project.

  3. Girteka Group

    Next came Girteka Group, an international logistics group, and communication across the whole of Europe. On the one hand, crisis communication, where digital and speed of response were crucial. On the other, building Girteka’s image as one of the most digitally advanced transport companies, where AI is used every day. I ran viral social media campaigns such as ‘Mindaugas on the Road’ and, at the same time, automated the team’s day-to-day operational work behind them.

  4. Since 2025

    Since 2025 I have been working for myself. For companies, I run workshops, organise tools and processes, and build internal apps and automations. I also build custom systems to order, as well as my own digital products such as Math Eddie and PABdoc.

Tomasz Weber at an event, holding his notes

Education and certificates

  • Harvard Business School

    Competing in the Age of AI, Executive Education, 2024

  • SGH Warsaw School of Economics (with Google)

    AI in Business, 2025

  • Wrocław University of Science and Technology (with TechTalent)

    AIDEAS, 2025

  • Wyższa Szkoła Zarządzania i Marketingu, Warsaw

    Postgraduate studies, Environmental Management, 2007

  • University of Zielona Góra

    Master’s degree, Management and Marketing, 2005

Certificates, courses and qualifications

  • AI Product Heroes · building products with AI, 2026
  • Calyptus · AI, 2025
  • The Rundown · AI, 2025
  • Brand24 · social listening, 2025
  • Media Crisis Masterclass
  • ISO Internal Auditor

Testimonials

What the people I worked with are saying

  • Niels KrygerHead of Global Digital Marketing, ROCKWOOL International

    Tomasz has a real talent for connecting the dots across teams, turning complexity into clarity, and aligning people around a shared direction. He played a key role in supporting broader business goals, from communications and digital initiatives to positioning and leadership engagement. Whether it was driving change or helping shape a clear narrative, Tomasz brought cohesion across functions and levels of the organization with ease. What sets him apart is not just his strategic mindset, but his hands-on, roll-up-the-sleeves attitude. He's a natural storyteller with a creative edge, equally comfortable collaborating with senior leaders as with cross-functional teams. A true partner in every sense: sharp, reliable, and always focused on impact.

  • Marcel PriesterCMO, Girteka Group

    I had the pleasure of working with Tomasz Weber during my time at the Girteka Group. He was responsible for corporate communications within the marketing team and truly led the way in this area. Tomasz is highly skilled in PR and external communication, demonstrating analytical and results-driven approaches. His extensive knowledge and passion for Artificial Intelligence were invaluable in raising the bar for the whole team. Above all, Tomasz is a hardworking team player and a pleasure to work with. I fully recommend him to any international marketing team.

  • Mindaugas PaulauskasCEO, Girteka Transport

    Tomasz and I have many joint projects at work. Projects are successful and most importantly carried out with great enthusiasm. The best example of this is “Mindaugas on the Road”. Tomasz also helps me with external communication. Always engaged, we don't miss a single negative or positive article, we respond on time, and most importantly, Tomasz works in a team and is always fun to work with.

  • Ieva NaujalyteManaging Partner, Adverum

    Tomasz Weber is a valuable communication professional with strategic thinking, quick reactions, strong problem-solving skills, and inspiring creativity. Due to his excellent personal and professional communication skills, he is great to work with for both the company and the outsourcing partners. I'm very happy and honoured to work together.

  • Sylwia JacobFounder & CEO, Toolbox Communication

    Tomasz is not only a professional communicator through and through, but also an absolute pleasure to work with. His high standards, creativity and excellent marketing skills go hand in hand with a friendly, can-do attitude, which make him an open-minded, innovative business partner.

  • Agnieszka MisztaHead of Marketing, EEA Division, Kingspan Insulated Panels

    Highly motivated, self-driven, goal oriented professional. Extremely efficient and creative. Best in non-standard PR campaigns as well as internet marketing. And funny, I really enjoyed working with him!

  • Ewa Lubiejewska-KemajouMembership Network Coordinator, European DFIs (EDFI)

    I have worked with Tomasz on a number of Rockwool projects in the Embassy. He has always been a great support, open communicator and fantastic project manager. Very well prepared, organized keeping deadlines and promises. Tomasz is passionate about his job and it is a real pleasure to work with him!

  • Piotr PawlakHead of Product Management, ROCKWOOL CEE

    Tomasz is a kind of person You'll like to work with. Always full of new ideas, open to changing circumstances, will bring plenty of new business perspectives. Has ability to connect very different points of view into a logical communication process, taking care on budget and execution. We've been working together 5 years and it was a good experience!

Let’s talk for 30 minutes

Pick a time that suits you. You tell me what is slowing you down, and I tell you whether I can help.

Pick a timePrefer to write?info@tomaszweber.com