Tomasz Weber
On-demand interim manager for ambitious marketing teams and high-stakes projects.
On-demand interim manager for ambitious marketing teams and high-stakes projects.
I specialize in scaling marketing operations for construction, SaaS, and logistics companies - from building teams and departments from scratch to managing mature organizations with annual budgets up to €5M.
My focus is on implementing AI-powered automation that boosts campaign ROI and frees teams from repetitive tasks, so they can spend more time on strategy and creative problem-solving.
I always work as a business partner, not a tech specialist - delivering practical solutions that marketing teams can use and maintain on their own.
Collaboration is always based on clear, transparent conditions tailored to each project.
See what international leaders, partners, and managers say about our cooperation.
Humanize the role of truck drivers and showcase the company's modern, tech‑equipped fleet through a real-life filmed journey.
The CEO of Girteka embarked on a two-week journey from Lithuania to Spain in a truck cab. Video materials were instantly produced and published, offering an authentic glimpse into the daily life of a professional driver. The initiative also demonstrated the company's commitment to understanding its workforce's real-world challenges.
Increase brand awareness and preference through a comprehensive, multichannel marketing approach.
The campaign combined television advertising, digital promotion, lead generation activities, trade marketing incentives, and B2B sales projects. Efforts were aligned with an installers loyalty program and content campaigns, offering a differentiated value proposition for end customers.
Boost engagement among merchants and contractors through gamification while supporting sales and educational initiatives.
A mobile game was developed, linking gameplay with individual sales targets and rewarding top performers. The program also served as a vehicle for communicating the Group's new positioning and deploying tools to benchmark against competitors.
Reposition the brand's offering in the light wool and external wall insulation category.
Activities included redefining the value proposition, upgrading packaging and technical specifications, creating educational materials for installers, launching dealer incentives, a roadshow across key markets, and a dedicated relaunch event.
Introduce Poland's first SaaS platform dedicated to automating energy-performance certificates and audits.
Development and positioning of a new software brand focused on the energy audit sector. BuildDesk provided solutions enabling efficiency, accuracy, and regulatory compliance for industry professionals.
Position saved energy as a legitimate and essential energy source — the “sixth fuel” — and raise nationwide awareness of its role in environmental protection, energy security, and household budgets.
A strategic, multi-year educational campaign focused on promoting thermal renovation as the most cost-effective and impactful form of energy savings. The initiative emphasized that “the cheapest energy is the one we don’t use,” encouraging both individual homeowners and public stakeholders to see energy efficiency as a priority. The campaign produced high-impact reports and public opinion research that challenged misconceptions, exposed the scale of energy waste, and quantified the environmental and economic benefits of comprehensive renovation. With data-backed messaging and consistent media presence, ROCKWOOL positioned itself as a thought leader in sustainable building and energy transition.
Position Girteka as a thought leader in sustainable logistics by delivering expert-led educational content that demystifies decarbonization, builds trust with partners, and supports lead generation through value-driven storytelling.
Developed a multi-channel content platform centred on an in-house podcast hosted by Girteka’s marketing team and supported by an editorial newsletter. Each episode explored practical and regulatory aspects of green transport — including ESG frameworks, battery-electric vehicles, intermodal rail, and HVO100 — through interviews with executives, NGOs, policy experts, and technology partners. The project was strategically aligned with Girteka’s Responsible Logistics brand and integrated with the company’s Alternative Fuel Program and sustainability sales toolkit.